I’ve just finished reading Alex Goldmark‘s uplifting article for GOOD, The Next Time You Cut Your Finger, Save a Life. Go read Alex’s work! What makes this story so compelling is how wonderfully simple and powerful an idea be. You’ll also get to know Graham Douglas. Graham has a brother who, despite daunting odds, was fortunate to find a donor match for bone marrow. The treatment helped Graham’s brother survive leukemia. The experience inspired Graham. He focused on how to find even more potential donors. His approach was both unorthodox and brilliant.